Saturday, May 12, 2012

Facebook Fleshes Out Privacy Policy To Comply With Data Protection Audits

Facebook Terms and Policies Hub ImageToday Facebook will start sending the first of three billion notices to users about proposed changes to its privacy policy, which were made to comply with a Spring deadline for implementing recommendations from an audit by the Irish Data Protection Commissioner. The three biggest changes Facebook's Chief Privacy Officer for Policy Erin Egan told me about when we spoke this morning are several clarifications of existing but sometimes vague policies:
  • A clarification regarding Facebook's existing policy that it may use your data to serve you ads outside of Facebook.com while you're on other websites
  • A detailed new chart of how Facebook uses cookies to improve Facebook but not track you across the web
  • A more detailed explanation of how in some cases Facebook will "retain [your] data as long as necessary to provide you services" whether that's less or more time
Facebook's goal is to make it as easy as possible for users to understand how their data is used, and how that's changing. So?Facebook is also launching the?"Facebook Terms and Policies Hub" to house its 10 policy documents, including a redlined changes version?of today's privacy policy (known as the Data Use Policy), and explanations of those changes. Facebook will hold a live-streamed Q&A about the changes on May 14th. Users will have seven days from now to give feedback on the changes before they're?implemented barring major objections.

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