This is clever. A new Kickstarter project aims to disrupt the pill case market. True, it's not the sexiest industry in the world, but it's ripe for some disruption, since there just so happens to be a huge market for it and there's very little, if any, differentiation between current competitors. So what is it? Well, in a few words, it's a pill case that's shaped like a pen, fittingly named the CapsulePen.m.i.a. adrianne curry adam levine hoekstra best superbowl commercials 2012 best super bowl ads chrysler super bowl commercial
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